What Is Public Relation Pdf
Elements Of Public Relations
About Public Relations. Download buku ekonomi kurikulum 2013. The formal practice of what is now commonly referred to as “public relations” dates to the early 20th century. In the relatively brief period leading up to today, public relations has been defined in many different ways, the definition often evolving alongside public relations’ changing roles and technological advances. Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends. Broom, 2009, Effective Public Relations, page 7. 
Definition Of Public Relations Pdf
PR is essential to any company's success, especially when shares in the company are publicly traded and the value of a share depends on the public's confidence in a company or brand. In addition to handling media requests, information queries and shareholder concerns, PR personnel are frequently responsible for crafting and maintaining the corporation's image. Occasionally, PR professionals also engage in negative PR, or willful attempts to discredit a rival brand or company, although such practices are not in keeping with the industry's. PR also involves managing a company's reputation in the eyes of its customers. In a 2012 PR crisis, restaurant chain Chick-fil-A had to issue emergency statements with respect to its stance on homosexual marriage after a Chick-fil-A executive publicly came out against it.